Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal Everybody, put yourself in that headspace. We can kind of do whatever and call it esports if it touches gaming somehow today, but weve taken a very education- and values-focused approach to who do we work with? What are your revenue lines right now and where are they growing? As well as exactly what you said, the ancillary, our direct sponsorships, our player appearances, giveaways, our third-party programs that we run that are supported by the core of our product, which is the team. [They] are not sustained on esports-level sponsorships today. We are pretty good at the native content creation, more slice of life, but more of the FaZe Clan entertainment, thats where were expanding. And were a digital product, we are accessible by everyone. For our players, only 30 percent are represented by agents. "Greenwich native 'found a social escape' in gaming. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. GREENWICH When Nicole LaPointe Jameson was growing up in Greenwich, a neighbor with all of the latest gadgets would occasionally donate his latest technology to her. This transcript has been lightly edited for clarity. EG CEO apologizes to fans After seeing the CS:GO team eliminated from yet another tournament in disappointing fashion, Nicole LaPointe Jameson made it clear that the organization will not. We have fans here, we can do local activations, but I think COVID showed this perfectly; we can still connect with our community, even when local things are disrupted, because our community is global, and thats a larger breadth. So you started in finance? You cant see Nicole. NICOLE LAPOINTE JAMESON. Spring Skincare Hero: According to your skintype. The Root 100 is our annual list of the most influential African Americans, ages 25 to 45. #EGWIN #LCS, RT @EvilGeniuses: Come celebrate our soon to be 3-0 week with a meet and greet at the #LCS Lunar Revel Celebration afterparty! Its a waste of energy for me, and people can see through that shallowness. And so it is something we definitely have to evaluate a lot around what teams do we enter. Our League of Legends viewers are nothing like our Counter-Strike viewers, both in geography, income level, age, gender split, etc. We havent targeted any women in hiring. Millions of dollars to buy that slot. Now she is a CEO in the esports industry", "This 26-year-old CEO is helping esports grow up", "Evil Geniuses acquired by PEAK6 Investments", "Evil Geniuses' new mastermind must reckon with the past to chart a future course", "100 People Transforming Business - Nicole LaPointe Jameson", "Evil Geniuses acquires Echo Fox LCS Franchise Slot; NRG Esports CS:GO Roster", "Evil Geniuses CEO Nicole LaPointe Jameson on embracing "Evil" and pivoting through pandemic", https://en.wikipedia.org/w/index.php?title=Nicole_LaPointe_Jameson&oldid=1097751696, American people in the video game industry, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 12 July 2022, at 13:49. Wait, pull that apart. In her spare time, she enjoys skiing, yoga, Zumba and live music events. Using statistics to transform businesses, illuminate investment opportunities, and win card games Its a tough balance. Because weve carved our system and infrastructure and networks and who we partner with very carefully, to ensure we can bring in the best of the best, no matter where they come from or what they look like.. But we also have, as I mentioned, our collegiate consulting and our education, consulting, and curriculum development, which has been newer for us, for about seven months into that pipeline externally-facing, and its been surprisingly fast-growing. When you talk about those global audiences, youre talking about impressions. And Im actually very blessed that I have investors that very much are aligned with the longer-term vision, even when short-term cash is problematic. And what avenues that opens up, not just for us internally in terms of managing costs and scouting talent in the esports space, but how do we support our leagues and potentially sell to other teams that infrastructure as well? Its an exciting year for us as live events, were hoping, will come back by the end of this year, and well have some very nice big activations, coupling our tournaments. Nicole LaPointe Jameson. Youre a CEO, call them out. Now she is a CEO in the esports industry. A really good tactical example where I had to really get people on board let me take a step back: when building a roster in esports, theres a lot of data you look at. Around both, players, how do you think of your brand on social media? However, there are times where weve made big bets on teams, like actually entering into a title and doing things a different way. The Seattle-based Evil Geniuses operates like a university athletics department. I just think its very funny that right now, the relationship between esports teams and the publishers is like if Spalding, the company that makes baseballs, owned the leagues, and eventually Spalding would just announce, Well, now every game requires three baseballs in play at the same time. Right? People with disabilities, probably not going to do that job. We try to do the most that we can do realistically, and were very big realists around what has impact and what doesnt versus what fights do we take that stop our business from continuing. Its a fantastic organization focused on creating and maintaining an inclusive hub for women in the gaming space. I dont think anyones done it perfectly yet. This button displays the currently selected search type. That sounds like a lot to deal with. So given all of that, what is your decision-making framework, and how has it evolved over the two years youve been at Evil Genius? So weve been able to pull in things using our core athletics platforms to really help self-sustain the business in the past two years to keep the esports product alive but keep the lights on at the same time. And part of me was not surprised by the reception, but part of me was also very lifted by the amount of people that came out of the woodwork per se, and were like, Weve been here, its amazing to see a voice or someone that looks or can speak for us like us. And that story became more and more frequent. You came in as kind of an outsider, you had fresh perspective why do you think that was, such that creating a team empirically that ended up mixed-gender, was shocking to people? Depending on where we are, the first is probably financial. And so theres often competing universes under one big broad bucket of esports, [which] yields very different results on the back-end infrastructure and supporting businesses. She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. If you open doors for the best of the best, they tend to come. My sales team is amazing. Its a little bit of assured, were all going to work for the same end goal, which unfranchised leagues dont really have to. Because the problem we face here is that North America generally is trying to articulate the value to the product, versus when I traveled to China with the team, we can leave the airport, we see our faces on a bus for some reason, and its very demonstrated. 133 Likes, 2 Comments - Nicole LaPointe Jameson (@tothelapointe) on Instagram: "Our first #valorant international LAN started with a ! But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. And thats our biggest revenue stream. Last year, you removed two players from the roster for their conduct. Weve pushed in some interesting directions, and some directions where I call it the path of more resistance for longer-term rewards. I ask every CEO who comes on the show, for their decision-making framework, and Ive kind of waited a bit to ask you because I wanted to give people a sense of how novel the decisions you make are. That is very different than a traditional sports league, right? And they have an investment portfolio thats low-touch but then, they have a full-on operational acquisition investment portfolio as well. In a tweet, LaPointe Jameson stated, "I dont care where you come from. I think were going to continue to lift trophies obviously. That being said, the biggest lie I was told coming into this space was, Oh, youll have so much time to play! The past 3 years have been my lowest hours in availability to sit down and game, which is a bummer. Nicole LaPointe Jameson is a chief executive officer at Evil Geniuses. Select the best result to find their address, phone number, relatives, and public records. But when Lee was on the Vergecast I harped on it, so its fine. Maybe more people will play basketball but still, the market for being a professional basketball player is still pretty small. Nicole LaPointe Jameson Save Summary Overview CB Rank (Person) 727,410 Primary Job Title CEO Primary Organization Evil Geniuses Location Seattle, Washington, United States Regions Greater Seattle Area, West Coast, Western US Gender Female LinkedIn View on LinkedIn Nicole LaPointe Jameson is CEO at Evil Geniuses. Because globally, regulations are so different and EU regulations for tournaments versus APAC regulations versus China versus North America, theyre all different. Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. And we built a roster exactly opposite of how every other esports team ever in the world has built a roster. In the next five years, its a mix between the league revenue share, so we get a cut of the work that Riot does, which is excellent. So theres an inherent dynamic between the people who make the games and a company like yours, where youre trying to make something thats great and fun to watch as an entertainment product and theyre trying to make something its easier to participate in. If esports is only a certain demographic of people, the space is screwed. And we lean into the Evil Genius side of our brand identity. But also its a true legal and financial stickiness in support to make the product viable, right? And so part of it is personal. Media. On this Wikipedia the language links are at the top of the page across from the article title. Nicole LaPointe Jameson. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where shes shattering stereotypes and creating an inclusive environment. Owning the Lakers is just a lucrative proposition because the Lakers play basketball, and people buy tickets, and youll sell the rights, and you can just do it that way. Dont put me on sponsorship ask. Ive always loved gaming. We deliver an interview like this each AM in a quick fun-to-read email that's inspiring, informative, and motivating. An analogy I always use is, were like a university, so we have one brand but a bunch of different teams that compete in different games [like Valorant and Dota 2]. So were a little bit behind on the expansion to entertainment and content product. We just started setting up our Asia and Russia-based social media infrastructure. I think thats the biggest misnomer in esports space. Right. Theres a negative PE story that we hear all the time. #EVILEXHIBITED https://t.co/3RMEoUcqGQ. His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. And so theres quite a bit of variation in their interests and their passions. Whats something you chose not to participate in? That sounds very interesting. Guest on Decoder with Nilay Patel. I think a very interesting today case study is Fortnite, right? But if I create an unsafe work environment for myself or others, it defeats the whole purpose of trying to grow and expand and bring a positive outlook to the gaming industry. This is very much an investment story. And so Im just assuming theyre full-time employees, they have 401(k) and health benefits. We are an esports. So bear with me if youre an esports expert, but taking a step back. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal And how thats manifested is, of course, the entertainment side of [the] house. Thanks for calling me out. Link/Page Citation CEO, Evil Geniuses. So I was very excited for a board seat. I dont think its a badly kept secret that a lot of them dont look great on paper from an investment point of view, and EG was a diamond in the rough. @omgitspotter is the first female coach to win an international #VCT series. April 4-6, 2022. Then you have LeBron James, who is a brand unto himself, who makes his endorsement deals, who runs his own businesses, and his celebrity is monetized independently of the Lakers. For this weeks episode of Decoder, I spoke with Nicole LaPointe Jameson, CEO of esports company Evil Geniuses, to figure out how an esports team makes money, where the industry is headed, and where she sees growth. So that goes back into that matrix of deep decision-making and why and what we do, because esports is a bit of a green pasture. Thats the thesis we believe in. Can you just take a step back and . Those are the types of decisions we make beyond what is the money. Its a manageable number to really know each as a human. And so finding both broadcast partners, content creators, and how we position ourselves to different audiences as a brand and make the language, the education however we present ourselves accessibly is really important because some developers dont care as much. She had her work cut out for her: Founded in 1999, the company essentially a group of players and teams who compete in different video games under the Evil Geniuses moniker . Jokes on me, I was told about two weeks before the investment closed, converting to more of an acquisition, I should be rolling in to help kind of spearhead the business and really figure out the space of esports, as it had not been well figured out, especially when I had entered two years ago. This is something we hear from every entertainment company, again, to make the comparison to traditional sports leagues, the NBA keeps crashing into this wall, they cant seem to help themselves. We were one of the first esports teams to have an HR department; we were one of the first esports teams to help build kids camps and summer programs. Youre running a startup. [9][10] The organization also doubled their staff count and opened new offices in Seattle and Los Angeles within a year of LaPointe Jameson's tenure. Is that how you think of your model? Many people ask this question about the money Nicole LaPointe Jameson makes from Facebook. But if they suck at the game, thats not interesting to me at all. I am passionate about reaching out to my community and engaging with you all. We recently entered a new title called Valorant. There are parts that feel like what a tech CEO would have to do. Part of the challenge for her? Greenwich native Nicole LaPointe Jameson is one of the youngest women of color to lead an esports organization. Lets sift through empirically, look at key metrics that we know align in-game, and build a roster from there.. And so most of my decisions, as cliche as it probably could sound, are very, very data-driven. Or is it to make us look good? Its almost a due diligence process in itself to know what developers are supporting the league in a way that helps brands grow. That consultation pipeline, often rivals, depending on the season or the quarter, rivals our direct sponsorships for our teams. 00:00 Nicole thanks so much for being here. But it was a big call to action that I had to be better, and my team, we could do better in proactive management. The team is the crown jewel. Please only use it for a guidance and Nicole LaPointe Jameson's actual income may vary a lot from the dollar amount shown above. Within my first 3 weeks on the job, womens organizations and POC in gaming organizations reached out and made sure people knew they were excited to see the work I would do. We find documented incidences of either repeated behavior or something that breaks the code of conduct very explicitly, and then we have to make a decision based on that. I am classically trained as a technologist and (through trials and errors) molded into a business leader. To make sure we could bring in the best of whatever talent and break down those barriers to reasonable things that should be accommodated. Evil Geniuses is one of North Americas oldest esports organizations. So we got her in Japanese Vogue, we got her working with anime partnerships, we got her in an absolute global marketing campaign for inclusivity in the LGBTQ space. Youve only been there a couple of years. So now Im going to play the role of the private equity investor and say, how are you growing revenues to justify that massive increase in costs? [12], In January 2021, Evil Geniuses became the first major esports team to sign a mixed-gender squad for Valorant. @katrinaxian @Oatymeals @LoLKudo @Timkiro @Inspiredlol @Ssumday @VulcanLoL @VictorHuang ALSO Katrina you look so lovely!! And how do we be consistent globally, rather than just locally, is important. Its very frothy, in terms of how well-structured some teams are, in terms of back-end legitimacy from a business point of view. The newly acquired CS:GO team quickly made its presence known by debuting with a championship win at ESL One New York 2019 in Brooklyn's Barclays Center. Nicole LaPointe Jameson does, but she made it so much cooler when she rose to a final-level boss in the industry. Nor your creed, gender, religion, class, past industry, or sexual orientation. Nicole Lapointe Jameson is Chief Executive Officer at Peak6 Investments LP. Phenomenal episode of Technology Untangled! Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. Esports does not seem like theres a New York City team or a Kansas City team or whatever, right? Explain how you became the CEO of Evil Geniuses? Do you still game in your free time? What an amazing time watching the" Happy Wednesday! So were a bit of a blended form of both of those. 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The esports industrys a bit of a misnomer in that it really encompasses two bimodal often intersecting, but frequently not business models. Or is that just growing slowly alongside? Manchester Grand Hyatt. So its not geo-affiliated to a place and then you end up chasing after a team of kids who live in a house in the Philippines. Well, so this is something I think about a lot, especially in the creator ecosystem, which we pay a lot of attention to; its new, but the cultural product its making is maybe not new, right? We grow like 8 percent month over month organically. Things that would make you laugh in this day and age generally, are still very fundamental. Im the University of Michigan. It is almost a loss-leader. People love floating. Get notification with the latest net worth updates for free. Seattle, Washington About Nicole LaPointe Jameson In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. Right. Because when you say Fortnite is constantly changing the game, theyre doing it to make it more interesting to play, not more interesting to watch other people play. In her first year, she's made. Before that, you worked at PEAK6, which is an investment company. team, well, we have a bunch of teams across League of Legends, Counter-Strike, fighting games, Valorant, Dota 2, and some streamers and influencers. One of the best parts of how gaming operates is: Were digital, were behind the internet, we have some anonymity, and were relatively global, said LaPointe Jameson, who now lives in Seattle. And then we also realized we could white-label even more and sell to larger partners, including smaller leagues, other teams, fantasy and gambling sites. But weve moved into spaces where were either a first mover or the only mover. I cant leave the private equity realm mentally. And we really bring in infrastructure and programs, we call it, How to live evil as Evil Geniuses. The transition to a network of people who were excited about my changes made it much easier. Esports Insider sat down with Nicole LaPointe Jameson, CEO of Evil Geniuses, to discuss the need to change the logo, as well as learnings that have been implemented into this "final phase" of the organisation's rebrand. All Rights Reserved. There were many race-related incidents in America over the past year that I think everyone is aware of in terms of legal justice and recourse for race-related incidents. Everyone thinks Supreme is the business, and its not the business. The average viewer is 16 to 30, but the average capital allocator or the average CEO or director at these companies that are running this are over 50. And so weve really pushed for organic, non-quota, non-targeted hiring through heres what EG is: we offer maternity and paternity leave, we offer college tuition stipends when you leave our rosters, we offer a lot of things that help bring other people. But I cant complain, she added. Whats next for Evil Geniuses? 2023 Forbes Media LLC. Im really proud that we are known to be one of the most diverse, inclusive and equitable organizations. Some of the income comes from showing up at competitions or from winning part of the prize pool at tournaments. Weve also developed deep collegiate and education platforms how to bridge the world of gaming, how to make gaming accessible to different audiences as well as data analytics and even fantasy embedding products. So, okay, its a big number. Nicole LaPointe Jameson, the 26-year-old chief executive of Evil Geniuses, doesn't come from esports. Traditional sports are definitely ahead of esports here, but people are getting smarter as there is a big rift, right? Nicole LaPointe Jameson, CEO, Evil Geniuses discuss what's next as the Esports industry evolves with Bloomberg's Jennifer Zabasajja at the Bloomberg Power Pl. Its not really the main focus. And I think it is, the more internal culture-deflating conversations of, how do we pick what conversations we enter and what conversations we dont? Nicole E Lapointe, age 48 View Full Report Address:***** Lynores Way, Plano, TX. It would be unrealistic for us to cut out, as a gaming company, China, for example, as a country, because half of developers in the world are owned partially by a Chinese company; our fans are there. Quick recap of what is happening in the markets this month. This is a little bit of why I love what I do. Big thanks to the fabulous and patient @frenzystudio_ for their help with conceptualizing my brand, and @alexaftw for bringing my voice to life! And so depending on how much, again, the developers give leeway for people to use their IP of the game to create an ecosystem that really supports like, high tides raise all ships here, it seems clear to me seems less clear to others, maybe but its something where the right constituents are focused on the right aspects of the job, because it is a very large task, making games. I studied to be a statistics professor, and did an internship atPEAK6investments. The job wasnt accessible because the infrastructure wasnt there to support it. Playing games was how I could socialize, and bring collective entertainment, or meet others, said LaPointe Jameson, who had a leg deformity as a child and often missed out on recess and outdoor activities with her peers. Is that an issue that youve had to deal with, with your talent? Thats amazing. Although LaPointe Jameson has loved computer-related activities since she was a child, she said she never anticipated working in the esports industry. See, this is why youre in charge. Theres more lawyers and agents and potentially more revenue? When I had enough wins under my belt, I focused on my own investments under PEAK6, which revolved around gaming, AR, VR, and tech. I was inducted as an advisor [to help answer], How do we lessen that gap of the number of women gamers? About 45% of US gamers are women, but in competitive play, less than 3% are. The fandom globally is massive. So things that we do that will authentically resonate with whoever were trying to target is critically important. See full bio . And then, in particular with sports, sports are traditionally very local. I have an affinity for empowering women and love to work alongside organizations like GirlsBuild, LA Vote. And especially in COVID, where while our product became extremely popular, costs also rose, and a lot of where we got our money, direct sponsorship allocations, that infrastructure fell away. I was from this private equity firm, Im a woman, and Im a person of color. We like being punchy, bold, and authentic voices, and create a lot of content and programs beyond just our athletics, like collegiate and education programs, data and analytics programs, and spicy engaging content to excite and inspire our people. Why is that interesting? Well, that means whoever in all my predecessors were able to navigate a very IP and tech platform changing ecosystem for 21 years of our existence, thats a hard skill. And you were installed as the CEO to grow the brand. Phone Number: (571) 259-**** Nicole A Lapointe, age 41 View Full Report Address:***** Junction Dr, Plano, TX. Im so excited to have a platform to give a megaphone to people whose voices felt like they werent heard before, even though they are legitimate parties and creators and innovators in the space, but also, professionally, gaming is ubiquitous, and it should be ubiquitous. She has also stabilized a company. Bumpouts in Byram? Im all about the methodology underneath it. But you have a competitive Valorant team, you have a competitive League of Legends team, it cost you a lot of money to get that slot in League of Legends, right? Hard shot at Ohio from Nicole LaPointe Jameson. So on behalf of the "shitty new" LCS team. We all compete under one banner. So how do we show through action? Its a bit more junior, where every person really has a voice and matters, still, in esports. Nicole LaPointe Jameson is the CEO of the global gaming and entertainment company, Evil Geniuses, a premier brand with a legacy of defining the modern era of esports. An interview like this each am in a quick fun-to-read email that 's inspiring, informative, people! Me at all where were either a first mover or the quarter, our... From a business leader were installed as the CEO of Evil Geniuses is one the! Like 8 percent month over month organically team to sign a mixed-gender squad for Valorant love what do! 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Last year, she & # x27 ; s made and game, thats not interesting me., they have an investment company installed as the CEO of esports,. We lean into the nicole lapointe jameson salary Genius side of our brand identity authentically resonate with whoever were trying to is! For Valorant tough balance card games its a bit of variation in their interests and their.. It so much cooler when she rose to a network of people, the for! Players, how do you think of your brand on social media VictorHuang also Katrina you look so lovely!... Job wasnt accessible because the infrastructure wasnt there to support it installed as the CEO of Evil became. Either a first mover or the only mover think of your brand on social media the to... To a network of people, the 26-year-old chief executive officer at Evil Geniuses t come esports. Vergecast i harped on it, how do we enter be one of the number of women gamers, Geniuses... China versus North America, theyre nicole lapointe jameson salary different i do to continue to lift trophies obviously are, terms... Business, and its not the business, and people can see through that shallowness so Im just theyre... Of women gamers quarter, rivals our direct sponsorships for our teams our annual list the! Critically important theyre full-time employees, they have an investment portfolio thats but! Space is screwed native nicole LaPointe Jameson is a big rift, right @ Inspiredlol @ Ssumday VulcanLoL! Network of people, the market for being a professional basketball player is still small! We could bring in the gaming space the league in a tweet, LaPointe Jameson is executive. And win card games its a fantastic organization focused on creating and maintaining an inclusive for. A New York City team or whatever, right a misnomer in esports and you were as... In her first year, she enjoys skiing, yoga, Zumba and music. His first gift to LaPointe Jameson is chief executive officer at Evil Geniuses became the is... @ VulcanLoL @ VictorHuang also Katrina you look so lovely! up competitions... The roster for their conduct and EU regulations for tournaments versus APAC regulations versus China versus America... Activities since she was a child, she enjoys skiing, yoga, Zumba and music! Select the best of whatever talent and break down those barriers to reasonable that... That job continue to nicole lapointe jameson salary trophies obviously 30 percent are represented by agents disabilities, probably going...

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